First proper day working in our new studio. We all got our own desks and boards to decorate with our work. After a busy day spend in London going in to many stationery shops my head was spinning from different ideas.
This year I want to create a set of 8 cards in a playful way using flaps and pop-out for 20-30 years old. Pop-ups and bright happy cards are usually in a market for children and I want to push the everyday boundaries and create my collection for an older crowd. I still feel a bit anxious about this year and I triple question everything I do. As exited as I am about this project I wasn’t sure if my idea would suit the brief and if the tutors or Sarah would like it.
During my tutorial with Shan she made me feel more confident about this project and my idea in general. At first she wasn’t sure about my colour pallet which got me more worried but after I explained my idea in more detail and she agreed that those colours will be needed for my novelty card collection.
Then I spoke about the Paper skills workshop I attended with Tom and how I want to explore different folding and pop-out techniques and she also really liked that idea. I bought pop-out cards in London in Harrods and Paperchase so we spend a while playing and talking about them. We spoke about the use of folds and how I could even take it as far as concertina books or even tell a story as I will have different sides of paper. I really like the idea of expanding it more and creating something beyond a simple fold, pop-out cards as I want to focus on the USP because I know Sarah from the IG Design Group will be looking for that in our designs.
I would like to create different characters with small medical injuries. I will be looking at children’s books for more inspiration. I know there is a lot more professional illustrators that will have better drawing and illustrating skills them me so I am thinking of adding text in to the characters or even make them all from typography. I think this will make me stand out from different designers in the industry and will allow me to be creatively original. I will also try to make the characters quite simple because I have a large colour pallet and I don’t want to overload my designs. This will also make them look more stylised and people tent to go for less rather than more.
Shan was happy with the body of research I have done so far but she told me to carry on and move on to artist and marker research. I will be researching companies such as The Printed Peanut, Lagom Design and Meri Meri. For children’s book I will be doing Waterstones and Blackwell and maybe even the library. I think my issue is that I don’t want to do anything wrong this term and at the same time experiment as much as I can. Research feels safe but I would like to be finished with it by the end of this week.
After all I think the tutorial went very well and Shan helped me develop my thinking process and my ideas were all over the place.